Fostering a Better Culture

Our focussed, fast sprints helped Dogs 4 Rescue see their cultural problems, and action solutions.

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The disruption of the pandemic, purchasing a second location and the loss of a key senior member of staff all contributed to huge business challenges.

As a result of disparate management styles and poor recruitment, there were clear communication and trust issues that GAIN LINE have addressed
Emma Billington
Dogs 4 Rescue

Who are Dogs 4 Rescue?

Dogs 4 Rescue is an independent dog rescue in a semi-rural part of Manchester where the dogs live together in a kennel-free environment run by Emma Billington and her team. The dogs spend their days getting all the exercise, socialisation, stimulation, love and care that they need whilst waiting for their forever homes.


GAIN LINE’s team interviewed Dogs 4 Rescue’s senior staff to establish the areas of focus. The main obstacles were: a lack of skills in some areas, poor recruitment, a lack of experience/confidence in ‘non-kennel’ rescue and issues balancing discipline and ‘hand holding’.

By understanding the organisational processes the areas needing attention were identified and conclusions were made on how to increase efficiency, improve the culture and achieve their aims. 

The results

As a result of our work with Dogs 4 Rescue, we delivered the following recommendations:

  • Identify team members’ individual strengths and structure work to take advantage of these
  • Improve recruitment by advertising positions via social media, where brand personality and culture are strongest
  • Performance management programmes to encourage more open and honest communication