Engaging sales figures

Manchester employee engagement platform tech startup, Your FLOCK aims to scale their Monthly Recurring Revenue (MMR) to springboard their next round of funding.

GAIN LINE facilitated a Growth Sprint with them that focused on ways to improve their sales performance.

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We knew there was nothing wrong with the product because we’d been so product led up to that point – but we needed to focus more on the market. GAIN LINE came along at the right time and instantly understood the challenge of sharpening our focus over the next few months to be more growth driven.

Dan Sodergren

Your FLOCK

Your FLOCK was born out of an academic thesis on team dynamics and company culture by co-founder Michal Wisniewski, who studied at Manchester University. Co-founder Dan Sodergren, a specialist in digital transformation, invested in the fledgling business, amplifying its presence in a growing marketplace.rnrnUsing machine learning, personal assessment and many other techniques, the business is able to strengthen core values and reduce churn, or customer loss. With COVID and the subsequent explosion of home and remote working, the demand for a SaaS (Software as a Service) grew hugely. This interest attracted investment space, meaning it was for Your FLOCK to take the next step.

GAIN LINE’s team asked Your FLOCK staff to complete individual interviews to help inform the process and establish the key areas of focus. The main obstacles included a lack of structure within the sales process, along with a prolonged sales cycle and a low conversion rate. By understanding the organisational processes the areas needing attention were identified and conclusions were made on how to increase efficiency and achieve their aims.

Nobody’s input is discounted or drowned during a Growth Sprint, as views can be given anonymously and democratically where required. Priorities are collated and voted on, while conversations are kept on track and tightly timed to keep things moving towards a shared goal without distraction. Your FLOCK bought into the process from the start, which meant we were able to draw out more from them in order to create the best outcomes post sprint.

Kevin Williams

Technical Director

As a result of the Growth Sprint sessions, GAIN LINE delivered a series of recommendations, ensuring the right people were targeted for marketing campaigns, defining a more structured and considered sales process that produced more accurate and actionable data points on sales intelligence as well as a method to score sales leads so that their efforts were better focused.