B2B International are a global business to business market research and consulting firm specialising in deliverable actionable insights to help companies to make data driven decisions. The company serves a wide range of industries that includes technology, manufacturing, financial services and healthcare.
With extensive expertise and a global reach (conducting research in over 45 languages across 145 countries), B2B helps organisations to understand market trends, refine their value propositions and enhance customer loyalty.
They offer tailored research services in unique areas of business, and work with an impressive portfolio of high profile clientele, such as Microsoft, Samsung and Michelin.
Problem
Before GAIN LINE’s aid, the team at B2B International were facing major problems regarding the LCP (Largest Content Paint) performance of their homepages, which had a direct link to their overall ranking performance on integral sites like Google.
Solution
As a result, GAIN LINE was able to re-engineer their homepage by tweaking functionalities of B2B’s existing web page. GAIN LINE was also able to take various action steps, such as the use of lean assets and increasing JavaScript functionality. This allowed their google metrics, vitals and SEO to be boosted to excellent numbers, whilst simultaneously increasing their mobile LCP and search ranking.
Results
B2B International and GAIN LINE have curated a lasting relationship throughout consecutive years of work together. The result of this, is a seamless project management experience leading to optimisation for B2B. The long- standing relationship that exists between B2B International and GAIN LINE is such a contributor to the many technical changes made to B2B’s website that has created a more seamless user experience for their trusted clients.
Project Team
Who worked on this project?
Mike Wildhood
Project Manager
Adam Faux
Senior Front-End Developer
