Marketing trends 2022
Staying up to date with the latest marketing trends will have a significant impact on the success of your business. Marketing is no longer just about building awareness, it’s about forming close bonds with your customers. With marketing constantly changing and evolving, it’s important to implement the new changes as these new innovative marketing techniques can shape the future of your brand.
1. Video Marketing
Videos are becoming the future trend of the digital marketing world with increased demand from consumers wanting to see more videos. Google reported that YouTube reaches more 18-49-year-olds than all cable networks combined, which is just showing the vast growth in popularity around consuming video content.
Videos can attract a much wider audience for your business, so don’t hold back. Start creating videos based on client meet-ups, informing your customers of your business and more. Incorporating videos can humanise your brand further, leading to a strong trusting relationship with your customers.
2. Content marketing
This might be an obvious one, but it is still a type of marketing that needs to be prioritised. Creating well-researched, cohesive and relevant content will build credibility and trust around your brand. It’s a great tool to inform your consumers not only about your specific industry but also about the happenings within your business.
3. Google’s featured snippets
This tool is great for beating and outranking competitors, increasing your conversions and driving lots of traffic. The featured result will appear larger when a user types up a keyword that you have optimised, this means they will choose your website over others, as it will gain their attention and provide the answer they have been looking for straight away.
To successfully implement this, the content or information that you are optimising needs to be described within 2 – 3 sentences, and then Google’s automated systems determine whether it fits the criteria of a ‘good featured snippet’. A lot of marketers are still trying to figure out this Google tool, so if you can get in there first, you’ll be meeting your marketing goals.
4. Personalisation
Customers are constantly being faced with multiple messages and emails from brands, and as a result of that, they are now ignoring or tuning them out. In 2022 customers want more personalisation, a stronger relationship and just overall, to feel special and noticed.
With 80% of customers preferring to have an interaction with a brand that uses their name, it’s important that when communicating with them, you use a personal tone of voice, this adds that personal touch which results in them actually opening the email or message and potentially interacting further.
The increase and updates within AI technology and social media insights have made this type of personal communication a lot easier, so start to focus and prioritise being more personal with your customers.
5. Social Media
Every year social media is mentioned among the new marketing trends, this is because it is ever-changing and growing with new tools being implemented each day.
Customers are looking for high-quality images, videos, content and general posts, so it is essential that these are executed up to that level and expectation. As businesses are very prominent on social media platforms, you must ensure that everything you post (mainly images and videos) is of high quality to stand out and beat your competitors. Develop a strong strategy and ensure you are planning your social posts, to not only manage them better but to be more prepared.
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