Since the COVID-19 pandemic, how we work has changed dramatically, with 39% of UK workers now working from home (Statista, 2023). With this comes challenges that some businesses are still trying to overcome and solve. 

Especially with business-to-business, where a lot of collaboration and sales were conducted in-person, the shift to digital and online platforms has required businesses to adapt quickly and find innovative ways to maintain strong relationships with both employees and clients, streamline operations, and deliver exceptional service in a rapidly changing landscape. 

These tools enable businesses to work efficiently, communicate effectively, and adapt to changing work environments. 

Video Conferencing Platforms:

Video conferencing tools like Zoom, Microsoft Teams, and Google Meets provide virtual meetings, enabling teams to collaborate in real time and communicate efficiently. They also offer features like screen sharing, chat, and file sharing, which are useful when pitching to new clients or sharing successful projects with your team. 

Video conferencing allows you to continue to build relationships with clients and maintain the ones with your employees; you still get that personal feel from face-to-face meetings, as opposed to the traditional telephone call. 

Collaboration and Communication Platforms:

Tools like Slack and Microsoft Teams facilitate instant messaging, document sharing, and project collaboration, with a combined total of 288 million active users in 2022. These platforms help remote teams stay connected and organised effectively and efficiently. 

Making use of these communication channels is incredibly effective when communicating with employees. In the past, emails would get lost amongst the many advertisements, clients and spam mail that came through daily. Still, with a communication channel such as Slack, you can confidently communicate directly with another colleague, resolving any issues at a much faster rate. 

Some benefits include:

  • Enhanced team productivity
  • Improved communication
  • Reduced email overload
  • Global team coordination

Cloud-Based Productivity Suites:

One challenge that came about when entering this new way of working was collaboration. Previously, colleagues could all gather in person and brainstorm ideas or actively work together on a project, leaving some businesses unsure of how to replicate this going forward. However, tools that had been used for years before this change, such as Microsoft 365 and Google Workspace, allowed teams to collaborate on a document simultaneously. 

Cloud-based productivity suites such as Microsoft 365 and Google Workspace provide access to documents and tools from anywhere with an internet connection; they enable real-time co-editing and collaboration on documents, replacing the need for in-person collaboration. 

Project Management Software

Project management tools like Jira allow teams to manage tasks, projects, and workflows, making it easier to coordinate efforts and track progress for both employees and clients. 

Some of the benefits that project management tools have provided us with since coming out of the COVID-19 pandemic are:

  • Efficient communication – Project management tools offer features such as real-time chat, video conferencing, and comment threads within tasks or projects; this enhances communication and ensures that teams can communicate effectively without being in the same physical location.
  • Task allocation – These softwares allow for clear and concise task allocation, allowing everyone to understand one another’s responsibilities within a project.
  • Task automation – Automation features within project management tools streamline repetitive tasks and workflows, freeing up time for team members to focus on higher-value activities.
  • Client collaboration – Many project management tools offer client portals or collaboration features, making it easier to engage with clients and keep them informed about project progress, timelines, and milestones

Project management tools have evolved from being helpful tools to being mission-critical for businesses. They support the changing dynamics of the work environment, emphasising remote work, transparency, agility, and efficient resource allocation while helping businesses navigate uncertainties and adapt to new challenges.

Cybersecurity and Identity Verification

As a company, you may have less control over cybersecurity measures as your employees work from home, so ensuring cybersecurity is crucial. Tools for secure identity verification and access management, like the Authenticator app and Google’s own authenticator app, help protect sensitive data.

Ensure that your employees are trained on the severity of cybersecurity and that their software and programs are all up to date. It can be hard to manage and know whether everyone has the correct measures in place. So, sending company-wide emails reminding employees to update their applications and responding when they have done so is a good way of ensuring these get done. 

The key to successfully collaborating remotely

The future of work in the B2B sector will continue to be shaped by these and emerging technologies as businesses strive to enhance remote collaboration, productivity, and flexibility. As remote and hybrid work models become more prevalent, B2B organisations must invest in and adapt to these remote collaboration tools to remain competitive and responsive to evolving work trends.


What challenges should B2B businesses be aware of when implementing remote collaboration tools?

Challenges may include ensuring effective communication, managing remote teams, dealing with technical issues, and maintaining a sense of team cohesion and corporate culture.

How can B2B businesses choose suitable remote collaboration tools for their needs?

Businesses should assess their specific requirements, consider the size and nature of their teams, evaluate the scalability and compatibility of tools, and trial them before making a final decision.

What are the best practices for successful remote collaboration in B2B settings?

Best practices include clear communication, setting expectations, regular check-ins, using a combination of tools, providing training, and fostering a culture of trust and accountability.


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